Business Intuition: What do Richard Branson, Oprah Winfrey and Warren Buffet know that most of us don’t? But should.

By Simone Wright

Intuition is the new buzz-word in business and everyone from Branson to Buffet are touting its ability to guide and direct them to greater success and higher profits. But the understanding of what Intuition really is and how it can serve us in business and in life is deeply flawed. But it is more important to understand now, than ever before.

The speed at which business transforms and the amount of information we process as entrepreneurs, business people and leaders are unmatched in history. In a recent UCLA study, it was revealed that we process over 174 newspapers worth of information daily. This is 5 times more data than we were receiving 20 years ago and it effects how we do business on every level.

The ability to be creative, think on the fly and make key business decisions with little time amidst the tsunami of external information is vital. Intuition is the natural intelligence that allows us to see ahead of the curve, to generate innovative ideas, to communicate powerfully and to do so without having to study spreadsheets or gather piles of data. It is the skill we all possess that has the ability to guide us to greater business success, greater career satisfaction and more sustainable levels of innovation and service.

What it IS.

Intuition is the ability to use the power of the expanded creative mind to discover new and innovative approaches to doing things. It allows us to focus the power of visionary ideas and bring them to fruition in a balanced and efficient way. And it empowers us to be able to make effective decisions quickly and communicate our goals clearly and compassionately with customers, employees and suppliers.

What it ISN’T.

#1. It is not a supernatural or paranormal mind trick. It is an intelligence housed in every cell of our biology. Every person on the planet possesses it and has the ability to use it in business and in life.

#2. It is not based in emotion.  Our Intuition is sourced on a level of awareness that is beyond emotion. Its intelligence comes to us in neutral and non-emotional ways. Where we stumble is when we have a charged response to the intuitive information. The emotion comes from our reaction to the guidance, not from the guidance itself.

How can business leaders start using their Intuition right away?

#1. Accept the fact that you’ve got it and that isn’t some New Agey, mind game, but rather a very sophisticated intelligence that has the ability to guide you to your highest good and best outcome, in whatever area of life you want it to.

#2. Take some time, no matter how busy you think you are, to unplug. Step away from your technology, turn off your communication devices and get some time out of the office and doing something that you enjoy that has nothing to do with work. Edison, Einstein and Jobs all got their most revolutionary ideas when they were sailing, gardening or meditating. NOT while they were grinding it out in the office.

#3. Start paying attention to and taking action on, those little hunches. Honor those subtle whispers of a new idea. Take action on the seemingly absurd new approaches that pop into your awareness out of nowhere and realize that these nudges of innovation are your Intuition working at its best. It’s up to you to follow them.

The 7 Attributes of Intuitive Business Leaders

#1.  They take action based on Vision.

Intuitive leaders are not motivated by external goals; they are inspired by inner Vision. This subtle yet powerful shift of personal meaning and value, cultivates an expanded awareness that enables them to see and apply solutions where others cannot and allows them to meet the mission statement of their business in unique and often groundbreaking ways.

#2. They set the trends – they don’t follow them.

Intuitive leaders are bored by doing the same thing that everyone else is doing and they receive great satisfaction by creating approaches, products and industries that are original and transformative. Empowered by being ‘tastemakers’, following the pack is simply not a part of their DNA.

#3. They are able to let go of things that are no longer working or viable.

Intuitive leaders do not spend a lot of time focused on things that don’t move the vision forward. They are able to elegantly move through difficult choices, perceived failures and situations that require them to jettison unnecessary protocol. They easily grasp the important lessons, which empower them to cultivate new plans of action and move forward with greater certainty and focus.

#4. They allow others on their team to thrive, excel and contribute.

Intuitive leaders are powerfully aware that they are only a part of the whole. As people who feel and sense things deeply, they know how to support and encourage members of their team by creating trust and connection, thus generating a safe yet energized environment that brings out the innovative best in everyone.

#5. They thrive when others tell them ‘it can’t be done.’

Intuitive leaders consider themselves to be mavericks, rebels and revolutionaries. Most would admit that they do not like to be told what to do, or how to do it. They shine when there is a problem to be solved, a need to be filled or a gap to be closed that others have given up on, or haven’t been able to resolve. They excel even more when creating something that no one has even considered before and many would think impossible.

#6. They ask evolved questions.

Intuitive leaders know that empowered questions lead to empowered answers. Questions such as ‘How can we be different?’ ‘How can we be a better example of sustainable enterprise?’ ‘How can we serve people in a more enlightened way?’ will generate more beneficial results than questions like, ‘How can we do less and make more?’ ‘How can we improve our bottom line?’ or ‘How can we squash the competition?

#7. They are able to cultivate solutions and courses of action in multiple directions.

Intuitive leaders do not take action based on linear thinking. That is A leads to B, leads to C. Their expanded vision allows them to design and successfully implement action plans that move in multiple directions at the same time empowering innovation and influence far more quickly than their logical counterparts.

They are able to combine experience and improvisation to cultivate an expansive middle ground of vigorous creativity that leaves old paradigms crumbling in the dust.

We’ve ALL Got It

Everyone has the natural ability to use their Intuition to serve them in powerful ways, in life and in business. It is not a supernatural skill gifted to some but not to others. When we accept this simple yet powerful understanding, we allow our Intuitive intelligence to become active and to guide and direct us to outcomes that serve our personal and professional ‘highest good’.

By adopting some of the traits of Intuitive business leaders, you too can elevate and evolve your practices to greater levels of success, satisfaction and service.

How many of these traits do you have? Have you used your Intuition to serve you in business? I would love to hear from you! Please feel free to comment below.

If you would like to expand your Intuitive Intelligence to serve you more powerfully in business and in life, please join me for my First Intelligence Intuition Online workshop.